A deep dive into a popular app that struggles and excels.
The Bank of America Mobile app is highly popular on the app store, boasting millions of downloads and a 4.8-star rating from over 4 million reviews.
However, a closer look at user feedback reveals a discrepancy: the majority of real user reviews are negative. To address this, I plan to redesign the app using current design principles to enhance usability and strengthen brand identity in the competitive mobile banking market.
